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Our Services

Addy & Mark Services

At Addy & Mark, we work side by side with founders and small business owners to bring their best ideas to life and build the structure that supports real growth. We don’t just give advice, we roll up our sleeves and help you turn concepts into products, systems, and results that actually work. Whether you’re starting fresh or ready to scale, we make the process clear, practical, and built around your goals.

We help founders build great products and the systems to support them

We specialize in product development and operational streamlining for startups, solo founders, and small teams. You don’t need a huge budget or a big staff, you need focus, momentum, and a partner who gets things done.

Product Development

Bring your product idea to life through validation, prototyping, and structured execution.

What we do:

  • Market and customer research

  • Concept validation

  • Prototyping and iteration support

  • Vendor and supplier coordination

  • Launch strategy

Operational & Scaling Advisory (Selective Clients Only)

We continue to work with a small number of established businesses, helping them scale operations, develop revenue streams, and create ecosystems for growth.

What we do:

  • Workflow mapping and optimization

  • Standard operating procedures (SOPs)

  • Team role design and delegation

  • Tech and tool audits

  • Systems training and documentation

The Bootstrap Genius — Education & Media

The Bootstrap Genius (TBG) is our education and media brand, where we share insights, strategies, and practical guidance for entrepreneurs through newsletters and social media, and where our thought leadership lives, separate from direct client work.

Survey Squad & Data Underground

The Survey Squad is our research-driven community — the “mother system” behind the Data Underground. It’s where individuals become Research Super Heroes, providing feedback to support the small business community and help shape real-world insights.

Three ways to engage with the Survey Squad:

  1. Superheroes: Professionals and engaged consumers from thousands of active participants across multiple industries can sign up to take surveys, provide feedback, and earn points or rewards.

  2. Startup Validation Tool:
    Test your startup idea by sending a validation mission to our Survey Squad and
    receiving professional feedback.

  3. Data Underground: A subscription-based virtual focus group powered by Survey Squad participants. Every month, we deliver curated insights, trend analysis, and competitor feedback. Subscriptions can be customized to include specific professionals or industries as needed.

The Survey Squad empowers both participants and businesses — giving participants a voice and businesses actionable data. The Data Underground is one way to access intelligence from this highly engaged, live database of thousands of professionals and consumers.

Join the Survey Squad to become a Research Super Hero, fill out a Startup Validation Mission Form, or subscribe to the Data Underground for monthly virtual focus group insights.

Spark Shift Program

The Spark Shift Program is an application-based product development program designed for founders just starting their product journey. Participants complete each step themselves, while our team reviews submissions and provides feedback.

Who it’s for:

  • Early-stage founders or solo entrepreneurs

  • Founders who need a step-by-step framework without a full team

  • Those looking for structure and guidance at the early stages

How it works:

  • Complete the application at your own pace

  • Our team reviews each step and provides feedback to ensure clarity and progress

  • Self-guided, with support rather than full implementation

Why it works:
It gives early-stage founders clarity, structure, and actionable support without requiring a large team or budget.

Service Highlights
Survey Squad (Market Intelligence)

 

Data-driven businesses grow faster. Survey Squad offers you the market research,
customer feedback, and competitor analysis you need to make informed decisions. By
understanding your market’s needs, preferences, and pain points, you can launch
products and services that speak directly to your target audience.

 

What’s Included:

 

  • Weekly or biweekly email packed with business insights
  • Tips on product development, service expansion, and more
  • Success stories from entrepreneurs and small businesses
Service Highlights
The Data Underground

 

The Data Underground is an exclusive research subscription providing market
intelligence, consumer insights, and industry data that helps businesses make informed
decisions. We gather real-time data and provide actionable insights, helping you stay
ahead of the competition and optimize your offerings.

 

What’s Included:

 

  • Access to curated market research and industry reports
  • Consumer insights that reveal market trends and customer behavior
  • Ongoing data analysis to inform your business strategy and growth
Service Highlights
Bootstrap Genius Newsletter

Stay informed and inspired with actionable insights delivered straight to your inbox. The Bootstrap Genius Newsletter covers everything from product development, innovative business models, and strategies for creating additional income streams. It’s designed to equip entrepreneurs with the tools they need to grow sustainably and innovate with purpose.

 

What’s Included:

 

  • Weekly or biweekly email packed with business insights
  • Tips on product development, service expansion, and more
  • Success stories from entrepreneurs and small businesses